As Facebook reaches a reported 750 million active users worldwide the below .GIF is a pretty cool visual of how it has increased its foothold to be come number one in an increasing number of markets globally.
The TED talk below isn’t particularly new but I have only just found the time to watch this and it is something that I feel pretty passionately about so thought I would pop down a few thoughts.
In the 9 minute video, Eric Pariser takes us through his eloquent argument against the ‘personalisation’ of the web by algorithms set-up to increase the content you are exposed to that is of a similar kind to that you have previously engaged with.
The ‘Filter Bubble’ refers to your web, and the content inside it that is similar to that which you liked before. The perils of this mean that our interestes become ‘dumbed down’ increasing the sugar factor’ of entertainment vs challenging material.
The strange thing for me as a social media professional how few people actually know this outside media and advertising. Speaking to people about their Facebook news feed is perhaps the best demonstration, and people are astounded to know it’s probably only about 5% of the conversations that are going on that pop up in it. Notice your peripheral friends becoming more marginalised anyone?
Spotify just got a little more social, ok not really more social but certainly more convenient. After a recent update you can now download the Spotify playlists your friends make for you and own them (once purchased) as playlists on iTunes and then on your iPod and other devices.
In todays music it really is all about the playlist!
There is a brilliantly simple idea behind this project, to provide inspiration and hope to young people suffering bullying for being gay. Using YouTube to host a plethora of different personal stories, all with the message that ‘it gets better’, allows teens to go in and find clips that resonate with them.
When we so often hear about the ‘dog on skateboard’, ‘viral’ nature of online video, which seems to consign it to being a disposable/temporary medium, this seems a perfect example to highlight the potential of a more social and long term use of online video.
An interesting article from those ultimately responsible for reputation management and the challenge/opportunities that social media provides for their businesses.
Ignoring the slightly out of date stats up front, this deck is a good introduction to the idea of monitoring the ‘health’ of your Facebook brand page. It proposes the idea that 25% of ‘social’ time should be spent crunching the data/analytics, the equivalent of taking a step back and surveying your progress.
The most important point to take out is that most people are unlikely to want your brand updates cluttering their newsfeed, so one way to get your message out there is to use your advocates (highly engaged fans) to spread your message for you. This reinforces the point that so many seem to miss which is that overall numbers of ‘Likes’ are not the ‘Holy Grail’ of FB brand pages but measurements like engagement a much more effective benchmark.